Effective Altruism

It’s not quite certain where the term Altruism came from. Many refer to the French Philosopher Auguste Comte as the first user of the phrase derived from the word ‘altruisme’ meaning the antonym of egoism but simply put - Altruism is a concern and focus on the happiness of others. 

The difficulty for many in a booming capitalist economy is that it’s incredibly hard to see past your own happiness and the maintenance of it. Particularly for corporate business across the country, the necessity to outstrip your peers, pay your ‘share-holders’, avoid as much tax as possible and personally climb the ladder to be ‘successful’ is all too plain to see. 

There is no issue in this pursuit and, for many, it is a necessary part of a happy life. However, in a world where many are not so lucky to be afforded the opportunity, it’s more important than ever to try and harness altruistic principles and help those less fortunate. 

Many businesses and people have begun looking to this. The B Corp structures ensure that process and delivery in private businesses meet a rigorous ethical standard. Companies like Ecosia donate 80% of profits to their tree initiative and Ocean Bottle use their profits to clean up beach plastic. 

The key component to this is that the products and services provided are of an excellent standard. Those who wish to be involved in making a difference may do so without an enormous change or scrimping on quality. They may still protect their own happiness. 

Of course, the other more fundamental benefit of quality products is that it encourages buyers to become more involved in serious issues we face as a society. The more awareness that is raised through innovative businesses, the better for all. 

One-Grain was founded to join this idea of effective Altruism and allow people to make a difference to those who need it the most. It is the very beginning of the journey but there is no doubt it will effective the lives of many and we need your help!